Shane DeRolf brings more than 25 years of international marketing and brand building, publishing, television, and licensing expertise to his role as President and Chief Creative Officer of Campaign Coalition. He specializes in marketing to children and moms and is internationally recognized for his innovative social marketing and media campaigns.
Shane is also the Founder & Chief Creative Officer of BIG GREEN COMPANY, INC., producers of the 4-time Emmy® award winning, two-time WEBBY® award-winning, and Parent’s Choice award-winning public television series, BIG GREEN RABBIT®.
In the late 90’s, Shane served as the founder and president of Random House Entertainment, where he wrote the popular children’s book, “The Crayon Box That Talked” and created and produced “The Crayon Box,” an original children’s television series in national syndication. Prior to that, Shane served as co-founder and Partner of World POG™ Federation, the marketing company that transformed an idea into an international toy phenomenon with sales of more than $175 million in less than 3 years
A true creative professional, Shane began his career in television by creating the groundbreaking and critically acclaimed “Zazoo U” for Fox Kid’s Network in 1991. As a result of his work on Zazoo U, Shane was asked to conceive and lead the branding effort for the young network that helped it become the #1 children’s television network in the world in two years.
In addition to his passion for helping to build successful companies, Shane's zeal for social justice and education has led him to produce award-winning television programming and PSA's for the Ad Council, including the Emmy nominated "Watts On Your Mind," the largest national children's communications campaign in the history of the Ad Council and the EPA. His extensive body of work has caught the attention of such publications as the Los Angeles Times, Boston Globe and U.S. News and World Report, which wrote that with Shane DeRolf, "a single, eccentric imagination is clearly at work."
Shane is the author of seven children's books, including "The Crayon Box That Talked" and is a recipient of the Partners in Public Service Award of Excellence from the National Broadcast Association. He is a multiple EMMY nominated and 4-time EMMY award-winning Producer, Writer, Director, and Composer.