Case Study: DIRECT RESPONSE MARKETING
National Parks Conservation Association
|CLIENT: National Parks Conservation Association
OBJECTIVE: Create an engaging, but inexpensive, communications piece
that would inspire the general public to communicate the importance of
increasing funding for our national parks to the President of the United States.
SOLUTION: Though Campaign Coalition created the entire advertising
campaign for Americans for National Parks, we're especially proud of the
GoCard™ we designed for President Bush. We called it
"From a Flower to a Bush." Free GoCards™ were strategically
placed in distribution racks across the country inviting people
to take one and mail it to the President. It worked--our design
quickly became the most successful GoCard™ in the company's
history. We figured with all the boring stuff the President has
to read, we thought we'd provide him with something that
communicated our client's objective while making him smile...
a few thousand times.