Direct Response Marketing | Social Marketing | Education | Product Development | Public Relations & Social Media  

  Case Study

Home | Expertise | CASE STUDIES | Team Bios | Testimonials | Contact Us  

Case Study: PUBLIC RELATIONS
Guiding Eyes for the Blind


CLIENT: Guiding Eyes for the Blind

OBJECTIVE: Organize and publicize an annual Walk-A-Thon to increase awareness and creatively fundraise for leading non-profit organization that trains guide dogs.

SOLUTION: Created an Honorary Celebrity Committee to help publicize the event, securing the unpaid participation of Martin Sheen, Jane Pauley, Al Roker, Bob Costas and Tiffani Thiesen Researched and contacted their publicists and agents, providing them with information on the organization and convincing them of the importance of the event, eventually corresponding or speaking with the celebrities themselves. Developed attractive media kits including organization and event information and free gift items.

Wrote press releases for area and national media to announce the event. Wrote 60-second PSA that Martin Sheen recorded for radio, describing the organization's mission and encouraging participation in the Walk-A-Thon.

Adding celebrity participation dramatically increased interest in the event, and Walk-A-Thon was a huge success, raising more money for guide dog training than in any previous year in the organization's history.
Public Relations



Marketing and Communications Specialists in Nonprofit Consulting

© 2010 Campaign Coalition. All rights reserved.

Site Map