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Case Study: PRODUCT DEVELOPMENT
World POG™ Federation


Product Development


CLIENT: World POG™ Federation

OBJECTIVE: Create an international toy phenomenon and generate wealth by branding and marketing a little known children's game from Hawaii played with cardboard milkcaps.

SOLUTION: As Executive Vice President, Creative Director and founding partner of World POG™ Federation, Campaign Coalition president Shane DeRolf helped negotiate the purchase of the POG™ trademark from the Haleakala Dairy in Maui, Hawaii and build a company that went from zero to over $25 million in sales in less than 18 months. Responsibilities included Strategic Planning, Branding, Marketing, Licensing and Education. Developed the Educational Division and licensed the rights to produce educational POG™ brand milkcaps from the Core Knowledge Foundation. Created the company mascot, POGMAN™ and wrote six children's books for Random House. Helped negotiate and secure the master toy license with Hasbro for POG™ The Game. Conceived and wrote the Global Licensing Strategy that served as the blueprint for the company's licensing division, the single most profitable division of the company.
Product Development



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