Direct Response Marketing | SOCIAL MARKETING | Education | Product Development | Public Relations & Social Media  

  Case Study

Home | Expertise | CASE STUDIES | Team Bios | Testimonials | Contact Us  

Case Study: SOCIAL MARKETING
The Crayon Box That Talked


From Poem to Award-Winning Ad Council Public Service Announcement to $4.5 Million in Funding to Children's Television and Book Series


Social Marketing Case Study
Social Marketing Case Study VIEW HI-QUALITY
Requires QuickTime 5
Get QuickTime

Social Marketing Case Study VIEW LO-QUALITY
Movie will open in
your default player.





CLIENT: The Advertising Council; Leadership Conference Education Fund and Random House

OBJECTIVE: To successfully communicate the importance of valuing diversity and anti-discrimination to elementary school-aged children and their parents while generating interest in the business community to fund the production of a children's television and book series.

SOLUTION: While serving as president of Random House Entertainment, Campaign Coalition founder Shane DeRolf offered the Ad Council and the Leadership Conference Education Fund the opportunity to use one of his children's poems for a national public service announcement on valuing diversity and anti-discrimination for children. Shane wrote and produced a :90 public service announcement (PSA) for television with a :30 lift.

Over a one year period, the award-winning PSA received over $15 million in DONATED television media nationally and was instrumental in raising another $4.5 million in strategic investment dollars from the business community to produce a children's educational television series called The Crayon Box™ that continues to generate revenues from worldwide licensing fees.
Social Marketing Case Study



Marketing and Communications Specialists in Nonprofit Consulting

© 2010 Campaign Coalition. All rights reserved.

Site Map