Campaign Coalition understands that a successful public relations program lies in the ability to change human behavior that creates brand advocacy. Contextualizing a brands moment of truth with a consumer centric focus, our PR initiatives don’t stop at the usual “press release development and distribution” but rather seek to connect with consumers across multiple touch points to foster educational dialogues, impressionable placements, and socialize consumer and influencer conversations with scalability, impact, and reform.
Our process immediately puts the consumer center stage with our teams focusing efforts on pinpointing where, when, and how to reach our clients target consumer. Once the consumer behavior is identified, our connectivity teams work to develop creative content and messaging designed to achieve the brand objectives and business goals. Once messaging is developed, we then contextualize it within specific mediums to address the influencers talking to our client’s customers or directly to the customers themselves.
Influencer relations are at the heart of everything we do. From media relations to blogger relations, social networking to gaming, video sharing and photo sharing – our team marries old and new distribution and placement strategies for a one-two punch of placements that directly debunk brand misconceptions, drive awareness, and inevitably. . . increase sales.
Our services include:
• Listening & Engagement Analysis
• Media Audit
• Strategic Program Development
• Virtual Webinars, Events & Media Desk Sides
• Satellite Media Tours
• Multi-Media News Release Production & Distribution
• Spokes People Training
• Event Production
• Product Launches
• Creative Product Deliveries
• Influencer & Blogger Seeding Strategies & Program Development
• Social Network Development, Content Creation and Management
• Performance Tracking & Monitoring
• B2B Communications Development